Migrating educational resources for a SaaS product to an existing domain?
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Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains).
The educational site has:
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Existed for longer (24 years vs 13).
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Currently ranks for far more keywords and drives more traffic.
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Is an entirely separate brand from the product.
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Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time.
The product site
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Also has educational resources
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Is a more recognizable brand
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When prioritized resources here often drive far more revenue
The Challenge
Both sites cover very similar topics, making prioritization challenging and splits our topical focus.We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product.
Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product.
The Questions
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Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk?
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While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead?
Sorry for the long-winded questions here and appreciate any thoughts/ideas!
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