Welcome to the Q&A Forum

Hello awesome MOZ community! Our agency uses JSON-LD for our local business schema markup. We validate our markup using Google's Structured Data Testing Tool. All good! Recently, I discovered a competing agency using our similar JSON-LD markup (that's ok) and "http://purl.org/goodrelations" markup. The latter appears to be–potentially–black hat SEO. Why? According to MOZ, "there is no conclusive evidence that this markup improves rankings." BUT, the purl.org markup has provided an opportunity for "keyword stuffing". Using purl.org markup, the agency has stuffed/used 66 of the same keywords into the validated markup. I would love to get feedback from the MOZ community. Can schema markup–of any kind–be used to "keyword stuff"? If so, why aren't sites getting penalized for this? Is this practice flying under the elusive algorithm radars? Thanks! Your feedback, insight, and snarky remarks are welcome 🙂 Cheers!

We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?

We're using an Tomcat Apache server. Thanks in advance!

Hi Guys, We have client that wants to target 3 similar terms (used, secondhand and pre-owned) variations. We have been having a discussion about the different methods to try but can't make a decision on the best route. The target page has a list of pre-owned products so whichever route was take these products still need to be visible without creating duplicate content issues.... 1 - Go all in on one page do our best at optimising a single page for all 3. - i don't like this route.
2 - Stick with the current pre-owned url and create a url for used and secondhand with a 301 redirect back to the pre-owned url.
3 - Create three individual pages aimed at a keyword individually, keep the pre-owned as the original and add canonical links to used and secondhand I look forward to hearing your thoughts.
Thanks in advanced

I'm using this in my title, "Used Cars and Used Car Loans in _____" Is this a good practice since they're similar but different keywords? Thanks!

So here's the situation.  My companies site has over 30 thousand backlinks from Rippling.info  These links all point to 3 product pages, some of which are no longer in production.  Apparently a former employee was experimenting with some link farm ideas. My questions are; 1. does anyone here have experience with rippling.info?  Is it legit?  It seems like a link farm but Google allows adsense ads???  I thought Google was against link farms... 2. if I use the Disavow tool in Webmaster Tools to tell Google these 30k+ incoming links are to be ignored, will there be any consequences? -Google Analytics shows zero referral traffic since jan 1st 2012.

Hello fellow mozzers. I am interested in getting the communities opinion on how to fix an extremely bad link profile, or whether it would be easier to start over on a new domain. This is for an e-commerce site that sells wedding rings. Prior to coming to our agency, the client had been using a different service that was doing some serious black hat linkbuilding on a truly staggering scale. Of the roughly 53,000 links that show up in OSE, 16,500 of them have the anchor text "wedding rings", 1,300 "wedding ring sets", etc. For contrast, there are only two "visit website", and just one domain name anchor text. So it is about the farthest from natural you can get. Anyway, the site traffic was doing great until the end of February, when it took a massive hit and lost over half the day to day traffic volume, and steadily declined until April 24th (Penguin), when it took another huge hit and lost almost 70% of traffic from Google. Note that the traffic from Yahoo/Bing stayed the same. So the question is, is it worth trying to clean up this mess of a backlink profile or would it be smarter to start fresh with a new domain?

I would like to get peoples thoughts on putting 80% of your anchor text links in just 2 keywords vs a nice spread of branded and longtail keywords.. like I am. recently fell off the first page for a key SERP.. and the site in P10 has gone nuts on just that two keyword's.. I know we have a good site onpage/ conversion / low bounce rate page views etc.. Pretty sure we get more traffic than them. Seems that this obvious bloated anchor text profiling has worked for them though.. What do you guys think/know?