Keyword Ranking Report is Different than Real Result on Google
-
Hi Guys,
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page.Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client.Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result.
What could be the possible reason that he is not getting the same result as showing by MOZ?
I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate?
Any help would be highly appreciated.
Please help.
Thanks
-
@sarahwalsh yes i have seen while this core update that https://fifamobilefc.com/ was out of research but tools were showing some traffic.
-
Keyword ranking report might be different than real because of several reasons like personalized search results, location-based differences, and fluctuating search algorithms.
While doing keyword research always clear your cache, use incognito mode, and ensure consistent location settings when verifying keyword rankings
-
Bonjour
Je trouve que google est la base organique la plus fondamentale je n'ai aucune comparaison en matière de vérification de rapport de classement de mots clés
Merci -
how to know which ranking is accurate?
-
@sarahwalsh how to know which data is most accurate
-
Sometimes, your SEO data can differ between the different SEO tools during an algorithm update.
-
Hey! Dave from the Help Team here,
Most discrepancies in keyword rankings are caused by the way Moz is querying Google and other search engines. Our process completely strips personalization from the query. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results.
One of the SEO experts in our community offered a really great explanation of this difference here.
If you are seeing some big discrepancies that don't seem to make sense to you, please shoot us an email at help@moz.com with some examples, we would be happy to take a look for you!
thanks
-
Thanks NgEF for your quick response. I've advised him to clean the cache and see the rankings in Incognito mode and with location set to local. I hope it will help him to get the exact ranking that MOZ is showig to us.
THanks
-
Hi KanikaG,
The difference in rankings can be due to several different reasons. Moz's crawlers are pretty accurate in my experience but I've usually got to make sure that the settings are correct.
How is your client checking the rankings? If the client is simply opening up a browser tab and Googling the keywords for example. they might get an inaccurate ranking, especially if they've visited competing sites before. The reason for this is simply their search/browser history. If they visited a site before, even more so if they searched for a keyword then clicked into the competing site. The best way to get a 'clean' read on the rankings is to simply open up an incognito window (if they're using Chrome), or a new private window (for Firefox). That way, their cookies/browsing history/previous queries don't influence what they are seeing in the search result pages.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Volume - as compared to keyword planner and other tools.
Hi in the rankings for my keywords, the monthly range is so much lower than other keyword tools I use, including google keyword planner, semrush and longtail pro (which all match and show a number much higher than Moz). Support said it's because those tools may group like keywords or singular/plural versions where Moz truly separates each term as a separate term, hence more specific and precise. My question is: If google does somewhat group plural/singular and close match keywords, then wouldn’t it not matter anyways - if someone types a close match keyword and my keyword ends up triggering/displaying as if they typed my targeted keyword - then wouldn’t it still fall under the larger number if in the end it works in displaying my website as a result? If google changes search "blue sky" to "sky that is blue", and you get the same ranking for either of those two keywords then in the end does it matter? I'm thrown for a loop as I spent time optimizing my website based on numbers I received from the other tools and now seeing a much lower number for said keywords and possibly a little higher for a different variation of it, I don't know what to do.
Moz Bar | | camoeverafter.com0 -
Keyword research tool fail to give data on hindi keyword
i am trying to get the keyword in Hindi. but this software is failed to provide me data for Hindi keywords
Moz Bar | | Nobody15997767179120 -
Lower PA and DA but ranking at #5
Hello everyone, I'm hoping someone can help me suss out what I'm missing here. There are two issues that have me pretty confused. #1: Ubersuggest is correctly indicated a ranking for this web page while it's not mentioned anywhere in Moz as a ranking keyword. #2: The page is ranking at #5 on page 1 for this search term and beating out the likes of rollingstone.com and other 90+ DA and 50+ PA results while only having a PA 15 and DA 22. My concern here is that I'm missing out on other rankings that might actually be attainable.
Moz Bar | | Kamel.Adi0 -
Google map listings not shown as a ranking keyword
is there a way to have the google map listings show on my report as a ranked keyword. one of my competitors show their rankings in the organic as well as whether they are listed in the map section.
Moz Bar | | dhanson241 -
Moz Tool Bar Annoyance - How do I make the green keyword difficulty box go away?
A highly annoying light green keyword difficulty box just started showing up to the right of the search box. How do I make this go away? ulBzP9W
Moz Bar | | JenKeller0 -
Conversion tracking within Moz reports?
Hey guys, Quick question and apologies if this has been asked before, but is there an option within MOZ reporting (Pro) that allows you to focus on conversions for your clients? I'm finding rankings to be a very poor indicator of success. I'd much rather focus on conversions, and present this information to the client within my reports. Thanks
Moz Bar | | John_Romaine2 -
Moz and Google Analytics Trouble?
Is anyone else having trouble connecting their MOZ Pro account to Google Analytics?
Moz Bar | | PhiladelphiaWebsiteSolutions0 -
Moz keyword search took
I don't understand how moz keyword search tool works and how to interpret serp analysis. Is there any tutorial on how to use it?
Moz Bar | | zsyed0