Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save big on Moz Pro!
      Limited time offer

      Save big on Moz Pro!

      See pricing
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Access the Moz API for less
      Save on Moz Data

      Access the Moz API for less

      Hurry - ends Dec 6th!
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Save 20% on all Moz Academy courses
      Limited time offer

      Save 20% on all Moz Academy courses

      Level up your SEO
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Explore Moz updates & save up to 40%
      Big Savings!

      Explore Moz updates & save up to 40%

      See the latest
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. Keywords Best Practices for On-Page Optimization

    Keywords Best Practices for On-Page Optimization

    Moz Pro
    2
    2
    908
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • yacpro13
      yacpro13 Subscriber last edited by

      Hi guys,

      we've successfully optimized our home page such that it receives a Grade A for 3 completely different, high traffic keywords. Looking forward to seeing the results!

      The keywords in question were identified by using the monthly searches reported from the Google Keyword Tool.

      For one of the keywords, the Google Keyword Tool differentiates between what I thought would be seen as being the same. For example, let's say Google reports these three keywords as high traffic keywords:

      tea cup
      tea cups
      the tea cup

      Using the On-Page Report Card, we get a Grade A for 'tea cup', but we get an F for the other 2 terms!

      I thought Google searches didn't really care about the plural form or adding the word 'the' in front.

      How should we interpret the result from the On-Page Report Card for the plural form of the keyword and with the word 'the' added in front?

      Would you track all 3 instances of the keyword independtly in your campaign, or would you just track 'tea cup'?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • JoshPugh
        JoshPugh last edited by

        Hi yacpro13,

        There have been questions on a similar note in the Q&A before if you have a look here and here.

        Basically the long and short of things is that yes, they are two completely different terms. There is evidence that adding a plural to something for example actually implies changes in what the searcher was looking for and therefore it's arguably appropriate that different content appear.

        While this is a huge pain, you want to make sure that you are targeting a term that you think is appropriate. Out of the tea cup, teacups and teacup, which one of these has the current SERP that is around what you're looking for? Have a think about what people would search for and focus on the big SERPs, not the little ones on the side.

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • tigersohelll

          Pages with URL Too Long

          Hello Mozzers! MOZ keeps kindly telling me the URLs are too long. However, this is largely due to the structure of E-commerce site, which has to include 'brand' 'range' and 'products' keyword. For example -
          https://www.choicefurnituresuperstore.co.uk/Devonshire-Rustic-Oak-Bedside-Cabinet-1-Drawer-p40668.html MOZ recommends no more than 75 characters. This means we have 25-30 characters for both the brand name and product name. Questions:
          If it is an issue, how to fix it on my site?
          If it's not an issue, how can we turn off this alert from MOZ?
          Anyone know how big an issue URLs are as a ranking factor? I thought pretty low.

          Moz Pro | | tigersohelll
          0
        • dieselprogrammers

          How to rank for multiple keyword phrases

          Hello everyone! My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department. Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases? Thanks everyone for your help!

          Moz Pro | | dieselprogrammers
          0
        • CarloShellaMascella

          Codeigniter - Controller and duplicate pages

          Hi there, I use Codeigniter as framework and I have a question about the duplicate page. Actually, for default, the typical page in a CodeIgniter framework is something like this: http://www.domain.com/site/contact where site is the controller containing the contact function that point to the contact.html view... To have a better URL I use a trick with the "routes" that redirect any http://www.domain.com/contact to the original http://www.domain.com/site/contact Of course the both are valid and the both are... crawled! So I get the duplicate page. Is this something I have to manage, maybe with .htaccess? Any idea would be very appreciated. Thanks for you precious time guys! Shella

          Moz Pro | | CarloShellaMascella
          0
        • SmartVapes

          My moz only one page was crawled

          I recently moved my shopping cart from one provider to another and today moz only crawled one page, could this be because maybe google has not indexed it yet or should i be concerned? I pointed the DNS at the new cart monday night if that helps. I would have expected it to be indexed by now

          Moz Pro | | SmartVapes
          0
        • priceseo

          Campaign. Only 1 page is crawled

          I have a campaign setup a couple weeks ago and noticed that only 1 page has been crawled. Is there something I need to do to get all pages crawled?

          Moz Pro | | priceseo
          0
        • whatafy

          Keywords for Whatafy.com

          Hi guys, I own whatafy.com, we translate the articles from my romanian website dli.ro. I'm working on a script for subdomain ask.whatafy.com Whatafy = We Have All The Answers For You Now i'm stuck in seomoz, because as you can see we have articles from over 40 domains, and is a general online magazine with articles. What keywords should i use for main domain ? What competitors to enter in those 3 options so i can track and beat them. Should i make another campaign for ask.whatafy.com when is ready ? or the main campaign have some options to track subdomain to ? I have same situation with dli.ro where in subfolders i have different scripts like, web directory, companies listing, dreams interpretations, illustrated jokes, text jokes, driving licens test, online test for fun, postcodes, wheater, big forum, maps, ecards etc. Is a big portal with everything, and for each subfolder i targeted severel keywords, i need to make a campaign for each folder ?

          Moz Pro | | whatafy
          0
        • MarkP_

          What is the best method to solve duplicate page content?

          The issue I am having is an overwhelmingly large number of pages on cafecartel.com show that they have duplicate page content. But when I check the errors on SEOmoz it shows that the duplicate content is from www.cafecartel.com not cafecartel.com. So first of all, does this mean that there are two sites? and is this a problem I can fix easily? (i.e. redirecting the URL and deleting the extra pages) Is this going to make all other SEO useless due to the fact that it shows that nearly every page has duplicate page content? Or am I just completely reading the data wrong?

          Moz Pro | | MarkP_
          0
        • mikescotty

          Rankings not surfacing all my keywords

          Usually they have a little day icon of when they will be updated, but I did some adjusting from around 65 to 98 keywords, but only 54 show up. Is this normal? Do I just need to wait?  Some of my page 1 keywords are MIA.

          Moz Pro | | mikescotty
          0
        Moz logo
        • Contact
        • Community
        • Free Trial
        • Terms & Privacy
        • Accessibility
        • Jobs
        • Help
        • What's New
        • News & Press
        • MozCon
        © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

        Looks like your connection to Moz was lost, please wait while we try to reconnect.