Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save big on Moz Pro!
      Limited time offer

      Save big on Moz Pro!

      See pricing
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Access the Moz API for less
      Save on Moz Data

      Access the Moz API for less

      Hurry - ends Dec 6th!
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Save 20% on all Moz Academy courses
      Limited time offer

      Save 20% on all Moz Academy courses

      Level up your SEO
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Explore Moz updates & save up to 40%
      Big Savings!

      Explore Moz updates & save up to 40%

      See the latest
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Bar
    4. Is a higher or lower score better in keyword ranking

    Is a higher or lower score better in keyword ranking

    Moz Bar
    3
    3
    1108
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ejunxion
      ejunxion last edited by

      I know this is a weird question, I think I have confused myself with different keyword tools. So if you get a score of 10 for your keyword, should you aim to be closer to 1 or 50?

      1 Reply Last reply Reply Quote 0
      • RobertJakobson
        RobertJakobson last edited by

        You should aim to be closer to 1, rather than 50.

        Why? Because the numbers indicate the ranking or placement of your page on the search results page(s) (SERP). Number 1 indicates a page on top of the search results page (at least for the organic search).

        1 Reply Last reply Reply Quote 2
        • Linda-Vassily
          Linda-Vassily last edited by

          1

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • GrouchyKids

            Monthly Keyword Volume Differences Keyword Research V's Campaign Rankings

            Why are there differences in the keyword volume data, is this a UK only issue? Am I missing something? Within Keyword Research;
            suspended ceiling systems swindon (0-10) Within Campaign Rankings:
            suspended ceiling systems swindon (no data) It's not just one instance either its across multiple keywords.

            Moz Bar | | GrouchyKids
            0
          • hppcseo

            What is the difference between Keywords Lists and Keywords Labels?

            What is the difference between Keywords Lists and Keywords Labels - Aren't they both just ways to create logical keyword groups? Also, what does the Tracked label imply - If a keyword is added to a "keyword list" does it also automatically get tracked?

            Moz Bar | | hppcseo
            0
          • Sundaram

            Issue with Keyword List Export

            I am having an issue with the Keyword list export. I exported a keyword list, then went back in a made changes to the list (deleted keywords, changed priority, etc). Then when I re-export the list it still downloads the original list. For instance, I had a keyword list of 120 keywords. I exported it. Then I reduced the list to 30 keywords. Now when I export that list it is still the original 120 keywords. Any one else having this issue? Is there a way to fix this?

            Moz Bar | | Sundaram
            1
          • FlagshipCons

            What does it mean when Moz KW explorer returns a negative keyword difficulty score (eg -2)?

            I recently did a keyowrd difficulty lookup in Moz keyword explorer as usual and for the first time a saw several (out of 100s) of negative keyowrd scores (generally -2). Is this a bug, what does it mean?

            Moz Bar | | FlagshipCons
            1
          • randfish

            What is a Good Keyword Organic CTR Score?

            Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results. For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results. Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks. There are two smart ways you should be using Organic CTR Score: As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR) As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic) OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).

            Moz Bar | | randfish
            12
          • flyntime_tx

            How is the Moz keyword limit for each plan determined?

            I'm sure it's explained somewhere in here but I haven't found it yet so hoping someone can help: I'm on the Pro Basic plan, which allows me 300 keywords.   How is the 300 keywords counted?  For example, if I've uploaded 100 keywords in the Keyword Difficulty tool, and am also Rank Tracking an additional 75 keywords for a client, is that 75 kw's, 100 kw's, or 175 kw's? Put another way, if I hypothetically do rank tracking for 300 keywords, does that mean I'm not able to enter additional keywords in the Keyword Difficulty tool without deleting some of the kw's from existing accounts? Thanks for the help!
            Mike

            Moz Bar | | flyntime_tx
            0
          • Chaku

            How to Find Related Keywords in Moz.com

            Hello, I have used the SEMRush tool and it provides related keywords with other metrics. How do I find the same using Moz.com.

            Moz Bar | | Chaku
            0
          • crackingmedia

            Keyword Difficulty search volumes - frequency?

            Hi, first post on the Moz Q&A forum. The Keyword Difficulty tool reports "Bing Search Volume (Exact Match)" for Local and Global, but nowhere can I see what frequency these numbers are for. Does this mean daily, weekly or monthly? I cannot find that anywhere in the moz pro documentation Thanks in advance for your help with this. Peter

            Moz Bar | | crackingmedia
            0
          Moz logo
          • Contact
          • Community
          • Free Trial
          • Terms & Privacy
          • Accessibility
          • Jobs
          • Help
          • What's New
          • News & Press
          • MozCon
          © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

          Looks like your connection to Moz was lost, please wait while we try to reconnect.