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    4. Do Bit.ly links have SEO Value?

    Do Bit.ly links have SEO Value?

    Intermediate & Advanced SEO
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    • misterfla
      misterfla last edited by

      In looking at one of our competitors in Moz today, I noticed in their linking domains report showed a bit.ly link with a DA of 97. According to Moz this is a follow link as well. Should I be using bit.ly links to take advantage of their high domain? I was under the impression that bit.ly links were not considered backlinks.

      fRT2j5cRtXo3ARPq9

      1 Reply Last reply Reply Quote 0
      • sarahwalsh
        sarahwalsh last edited by

        We use this Bit.ly to shorten the URL for our SEO blog posts which we write.
        We try to write an organic SEO blog post once a week, then we post the link to our SEO blog posts on Facebook.
        We think Bit.ly is a brilliant tool, its a handy tool that is free to use we think?

        so we recommend using it. We use it for our company, which offers Cardiff SEO Services and we would recommend using Bit.ly

        1 Reply Last reply Reply Quote 0
        • misterfla
          misterfla @JohnSammon last edited by

          Thanks for your response, John. That's good to know. I wonder why Moz lists bit.ly as the domain with a DA of 97 when it's just a redirect from another site. Shouldn't it list the actual url? (BTW, in the case I'm referring to, the shortened link was actually an article from our competitor's own website, so definitely not a backlink.)

          1 Reply Last reply Reply Quote 0
          • JohnSammon
            JohnSammon last edited by

            Hey Steven! They don't unfortunately. Here's an old thread that gives more detail as to why: https://moz.com/community/q/bit-ly-links-seo-benefit

            I hope that helps!

            misterfla 1 Reply Last reply Reply Quote 1
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