Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save big on Moz Pro!
      Limited time offer

      Save big on Moz Pro!

      See pricing
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Access the Moz API for less
      Save on Moz Data

      Access the Moz API for less

      Hurry - ends Dec 6th!
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Save 20% on all Moz Academy courses
      Limited time offer

      Save 20% on all Moz Academy courses

      Level up your SEO
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Explore Moz updates & save up to 40%
      Big Savings!

      Explore Moz updates & save up to 40%

      See the latest
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Are These Urls for Targeted Cities OK?

    Are These Urls for Targeted Cities OK?

    Local SEO
    local seo on-page seo city name
    5
    5
    975
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ThisTimeWereOn
      ThisTimeWereOn last edited by

      I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

      1 Reply Last reply Reply Quote 0
      • educationedge012
        educationedge012 last edited by

        @ThisTimeWereOn said in Are These Urls for Targeted Cities OK?:

        I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?

        Using city names in URLs can be helpful for local SEO, but having multiple city names in a single URL can make it less user-friendly and potentially confusing for search engines. While having city names in the URL can be beneficial for local targeting, it's usually best to keep URLs concise and directly relevant to the content they represent. In your example, a URL like "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-copiague-ny-11726/" could be more effective for SEO and user experience, as it directly addresses the location and service without unnecessary additions like "pro." Reducing URL complexity and ensuring it matches your target keywords can positively impact rankings.

        (
        PMP Exam Prep) ( Business Analyst Salary Vancouver) (Study abroad) (Canada PR)

        1 Reply Last reply Reply Quote 0
        • skchad13j
          skchad13j last edited by

          The structure of your URLs can indeed impact your SEO efforts. Including the specific location in your URL, like "example.com/services/mold-remediation/mold-remediation-brooklyn-ny," is generally more SEO-friendly and can enhance your local search rankings. The example URL you provided, "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726," is a bit lengthy and could potentially be simplified for better user experience and search optimization.

          As for the term "mold removal pro" in the URL, it's essential to align your URL keywords with the specific search intent of your target audience. If you're targeting "mold removal Copiague, NY," having "pro" in the URL may not be as relevant. Consider revising your URLs to reflect the exact keywords that your audience is likely to use when searching for your services in Copiague, NY. This can help improve the relevance of your URLs and potentially boost your rankings.
          (Study abroad) ( Masters in Computer Science in Canada) (Canada PR) (PMP Exam Prep)

          1 Reply Last reply Reply Quote 0
          • inovies-new
            inovies-new Subscriber last edited by

            Including location names in URLs can be beneficial for local SEO. It helps search engines understand the geographic relevance of your content. URLs like example.com/services/mold-remediation/mold-remediation-brooklyn-ny can signal to search engines that the content is specifically relevant to Brooklyn, NY. However, it's essential to strike a balance; URLs that are too long and stuffed with keywords can be seen as spammy.

            Excessiveness in URLs: Your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, appears quite lengthy and somewhat redundant. Long URLs can be less user-friendly, and very long URLs may not be fully displayed in search results, impacting click-through rates. If you can simplify and make them more concise, it may improve user experience and SEO.

            "Pro" in URLs: Including "pro" in the URL, such as mold-removal-pro-in-copiague-ny-11726, might not align perfectly with the keyword "mold removal Copiague, NY." If possible, aim for a URL structure that matches the specific target keyword more closely. For instance, you might use mold-removal-copiague-ny-11726 for better alignment.

            Redirects: If you decide to change the URL structure, implement proper 301 redirects from the old URLs to the new ones. This will ensure that you don't lose existing SEO equity and that users are redirected to the correct pages.

            Thanks
            inovies

            1 Reply Last reply Reply Quote 0
            • talentwide
              talentwide last edited by

              Using city names in URLs can be beneficial for local SEO, but overly long or complicated URLs might not be as SEO-friendly as shorter, more concise ones. In your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, the URL structure is quite lengthy and includes several location-specific terms. While it's not necessarily bad for rankings, a shorter and more straightforward URL like https://example.com/services/mold-remediation/mold-remediation-brooklyn-ny can be easier for both search engines and users to understand.

              Regarding the use of "mold removal pro" in the URL when targeting "mold removal Copiague, NY," it may not have a significant impact on rankings, but it's essential to have your target keywords in prominent places, such as the page title, headings, and content. The URL is just one of many on-page elements that search engines consider. The most crucial factor is the overall quality and relevance of your content to the target keywords and location.
              .
              .
              .
              (Canada PR) (Canada PR process) (Study abroad) (PMP Exam Prep)

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • BobGW

                How many pages for a new site for Google to sink it's teeth into

                page authority on-page seo internal linking site structure content development

                Hello, I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got: 3 10X articles
                17 cornerstones so far. Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more. Thank you, Bob

                Intermediate & Advanced SEO | | BobGW
                0
              • sarahwalsh

                404

                local seo

                We find 404 pages on our company website using Screaming Frog SEO tool. it's important to fix these 404 errors, a web designer can normally help.

                Web Design | | sarahwalsh
                0
              • SamB47

                What city to use for citations?

                citations city name

                Hey everyone, I have a question about what city to use for citations in this case. My client is a service-area business in the Seattle area. The business is home-based, in Everett, WA, which if you’re not familiar is in the northern part of the Seattle metro area. They only serve clients outside the home. For their GBP that’s no problem, as of course their address isn’t shown. For all the citations we’ll be building though, I’m not entirely sure what we should do. The client does not want their street address anywhere online. So, since their city won't be listed on their GBP, should we still use Everett as the city for all the citations, or should we use Seattle? I'm unsure here because with some citations you have to list a full address, and then you're able to hide the street address later. And since they don't technically have a Seattle address, I'm not if that would be the way to go. But I’m wondering because no one will be searching for “[service] in Everett”, they would search for “[service] in Seattle”. What do you think?

                Local Listings | | SamB47
                0
              • JonathanLeplang

                In 2 days, a loss of 20 reviews

                local seo reviews google my business

                Hi Mozers, I have a cosmetic dentist client, in Belgium, who had 95 reviews. And in 2 days, he lost 20 good reviews (10 reviews per day), from real customers. The problem is that his rating went down drastically because they were only 5 star reviews. Yesterday he got a 5 star review from a real customer and this morning he disappeared. Have you ever experienced such a scenario? What could be the cause? Thank you in advance for your help. Kind regards,
                Jonathan

                Reviews and Ratings | | JonathanLeplang
                0
              • Nadiamo44

                Local SEO for a business serving multiple small cities

                We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
                My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
                2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
                In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
                3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

                Local SEO | | Nadiamo44
                0
              • CORSOLUTIONS

                How to get listed for specific locations/cities/towns

                Best practice?? I have a client that wishes to get found for services in several towns across the UK. They only have 1 physical location I have so far created a blog ( i use easyblog) and put a list of these towns..then added TAGS with the town names (this means each TAG gets a URL too) ..also i need to then monitor in moz pro somehow. Alternatively i could create web pages with additional information and give the URL the town name....however i think the tags will help...any advice welcome.

                Local SEO | | CORSOLUTIONS
                1
              • Gabe_BlueGuru

                One company, two audiences. Ok to make two sites?

                I have researched and researched on this question, and I'm still not satisfied. Most of the answers on the Moz forum and otherwise are all from 2013, as well. So, I thought I'd bring it up again. I have two distinct audiences for a real estate business I'm working with (very different needs and interests): Farm Buyers Residential Buyers My client is wanting to expand their presence in the farm market. Their main competitor is ranking for, more or less, an exact domain name match. They want to spin up a site focused only on farm buyers. Here are the pros/cons in my mind of creating a separate site: Pros: Reaching/targeting a specific audience (better user experience), having domain name with keywords (I won't keyword stuff...promise), a site completely devoted to content regarding farms, a blog completely devoted to farms (we have a content strategy in place) Cons: NAP issues (same address), splitting up domain authority, a bit of brand confusion (though the same logo/brand will be on both sites) In my mind, the pros outweigh the cons. Any ideas on how to address the cons? I could just not include address and phone, but that seems ridiculous...catering to the bots and not the user. Thanks, everyone!
                Gabe

                Local SEO | | Gabe_BlueGuru
                2
              • Cleanily

                Strategy for [list of keywords] + hundreds of cities

                Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase? If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)? Any help hugely appreciated!

                Local SEO | | Cleanily
                1
              Moz logo
              • Contact
              • Community
              • Free Trial
              • Terms & Privacy
              • Accessibility
              • Jobs
              • Help
              • What's New
              • News & Press
              • MozCon
              © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

              Looks like your connection to Moz was lost, please wait while we try to reconnect.