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Hi all. I read on Moz recently that if a website has too large a percentage of 'follow' backlinks, that Google penalise the website because that is unnatural. IS this correct please? I ask because i have recently found that our own website, according to Moz, has 16,500 inbound links and they are ALL 'follow' links. These are  all from independent 3rd parties and we havent commissioned any of them, so it is completely natural. URL if anyone cares is www.themosquito.co.uk Any advice would be appreciated. Cheers

Hi everyone, I'm just doing a backlink audit of our newly relaunched site and saw that we have about 9,000 backlinks. Unfortunately, we have neglected our own link building. About 8,000+ of these links are from the websites we have built - sitewide footer links. These are also exact match anchor texts i.e. website by Bambrick Media. Because of that, our referring domain is only at 200+. Is this bad practice? Should we keep these backlinks / keep doing this for future sites we build? We feel like our backlink profile, the above in particular, is affecting our rankings and traffic. We're not ranking very well for our keywords. Compared to our competitors who have a quarter or less of the backlinks we have, they're ranking better, have more organic keywords, and are getting more organic traffic. Thanks in advance.

HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value

Hey all, I'm in need of some serious inspiration and I'm hoping one of you generous people can help. We're looking to do a spot of link building for an eCommerce site which I would describe (without putting it down too much) as 'boring'. This isn't our fault per se as the site sells printer cartridges and there's only a certain amount of excitement such a product can create. As a result natural linkbuilding is quite tricky, especially when it comes to creating links to anything other than our homepage. For the past couple of years we have focused on creating good content and indeed have a thriving database of hundreds of helpful articles and videos on the site. These are generating decent traffic (and rank #1 for many different help related search terms) but the problem with these articles is that they don’t convert in to sales at all well. I’m also conscious that it will ultimately end in us developing a link profile which would classify us as a printer repair resource rather than cartridge sales website. I have read numerous guides on Moz but they all tend to focus on products which are a little sexier than those that we sell. Getting someone to share and link to a truly unique product would be incredibly easy compared with asking someone to engage, share and link to the latest Epson cartridge. I started writing articles on some decent quality business blogs however the links given don’t look particularly natural and the link would always be to our homepage. We have the staff and the time but we built a whole host of rubbish links back before Penguin and I want to ensure that we are going to head in the right direction before embarking on something new. If you had a site which was really dull how would you devise a link building strategy that was relevant and, most importantly, natural? Thanks for your help. Chris

Is it better to have a blog under your main website's domain or should the company's blog have its own domain? And if the blog is on its own domain, do links to the main site look good or bad to Google? Thanks! (And please feel free to add any other related advice you might have...)

I stumbled across the whoisbusinesslistings.com directory and noticed that it's home page is page rank 4 and in the listing it allows do follow links to your site.  They don't have pricing listed on the site though which scares me. Only a link to a sales person.  Anyone know how much they charge and if it would be worth looking into? Thanks mozzers! Ron10

I have two rafting websites. One ranks high for one set of keywords. The other ranks okay for a different set. I want to redirect the whole second site to the first to give the first more link juice and hopefully lift the first site even more in the rankings. Would it be better to link to a deeper page of the 1st site. I have a page that does well for some long tail keywords or would it be better to link to the main page. Or is it a bad idea over all.

I have noticed that there are a bunch of questions in the Q&A about people are concerned about allowing blog post comments or linking out in general. My question is: do you avoid linking out to other websites, even though they have good content? I am not talking about direct competitors here, but just linking to other websites in general.