Best Web-site Structure/ SEO Strategy for an online travel agency?
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Dear Experts!
I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content.
In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content).
From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are:
- all properties (includes all property types and locations),
- a page for each location (includes all property types).
Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords...
Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property?
If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible?
Your feedback will be highly appreciated!
Thank you!
Dmitry
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For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.
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For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.
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This structure and strategy will help your online travel agency stand out in a competitive market and provide a superior experience for your customers.
Below is a response to the query about the best website architecture, SEO strategies and tactics for an electronic tourism company:
- Website Structure:
• Homepage: Introduce yourself and your agency, express your main services and provide easily navigable site.
• Destinations: Each separate page is meant for the travel destination you provide with rich content and appealing pictures.
• Tours/Packages: Make sure there is a specific tour/package section with prices, programs of trips and their status.
• For booking or contacting us, provide an interactive booking form that is easy to use together with several contact options(phone, chat, and email) to enable for queries or help from customers.
• The blog should have few words but should contain travelling tips, tourist information from selected destination points and what is happening at your agency, hence it should engage every visitor to improve Search Engine Optimization (SEO).
• Trust is created by showing customer reviews and testimonials giving them confidence in your services.
• In order to enrich the lives of your clients by forming friendships as they worked with us personally, you need to tell them more about yourself as well as where you have come from in terms of history and what you want us accomplish as a group.- SEO Strategy:
• Key phrase method is the first thing you must do in SEO. Start by recognizing all those phrases travelers are using to search for travel services or products.
• Optimize title tags, meta descriptions, headers, and alt text for images with targeted keywords to assist in on-page optimization.
• Your blog should always have high-quality and informative content that incorporates target keywords for effective content creation.
• Strategic linking between pages and posts on your site will improve navigation as well as search engine optimization.
• To boost your site's authority, you should generate quality backlinks from renowned travel-related websites.
• For better user experience and ranking purposes, you must optimize your website for mobile devices.In a competitive marketplace, this structure and strategy can make your online travel site unique while at the same time offering an enhanced experience for clients.
Yours truly,
[Sanskar Gupta]
B Two Holidays -
Hello,
We at Donutz Digital digital marketing agency have some travel niche clients, so I believe we can help you or others in a similar situation.
Why don't you send us an inquiry directly, and we will answer asap with possible options and maybe an offer so you could have your hands free on similar technical tasks and focus and the ones you feel more comfortable with?
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I am working on my website(https://www.dejourneys.com) , and found that some of the websites like yelp.com and other similar ones required a USA number and address.
How can I get a strong link from those websites and are there any other ones that can help me get strong backlinks for my travel agency?
Regards,
Raheel. -
Hi,
Cool question! I previously ran a startup that was essentially an aggregator, something similar to an OTA, but we were aggregating classes instead of properties/homestays. I found that the best way to structure the site was some thing like this:
1. Home (Targeting the biggest, baddest keyword you can find)
https://qualistay.com/1.2 Category pages
Broad keywords in each category (in your case, 'tenerife south apartments for rent' etc)
You currently have this as https://qualistay.com/properties/tenerife/
I'd have gone with creating multiple 'category' pages like
https://qualistay.com/tenerife-south/apartments
https://qualistay.com/tenerife-south/villas
https://qualistay.com/tenerife-north/apartments
https://qualistay.com/tenerife-north/villas1.2.1 Sub-Category pages
Still relatively broad, but more specific keywords
You didn't choose to sub-categorize these pages even more, but here's what I would have done:
https://qualistay.com/tenerife-south/apartments/adeje
https://qualistay.com/tenerife-south/villas/adeje
https://qualistay.com/tenerife-south/apartments/arico
https://qualistay.com/tenerife-south/villas/arico
https://qualistay.com/tenerife-south/apartments/granadilla-de-abona1.2.1.1 Property pages
Specific keywords
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria
These pages would tend be targeting the so-called 'brand keyword' of each individual property.Structuring your site this was enables you to include the targeted keywords in your URLs and enables you to rank almost every single page efficiently based purely on the location of each property. In this manner, you would be able to rank for the top tier keywords which I'm guessing is 'tenerife villas' and 'tenerife apartments', the 2nd tier keywords which would be 'tenerife south villas for rent', 'tenerife south apartments for rent' and the 3rd tier keywords which would be 'playa de las americas villas for rent'. You also get the benefit of ranking for each individual property's 'brand name' like 'villa victora tenerife south'.
If the property happens to fall on the same building, then you can sub-categorize it even further like
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-1
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-2Hope this helps!
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