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Keywords used to land on a specific page refer to the search terms entered by users that direct them to that page through search engine results. These keywords are relevant to the content and purpose of the page, helping users find the information they're seeking and driving targeted traffic to the website. Analyzing these keywords can provide valuable insights for optimizing content and improving search engine visibility.

@RaoulWB said in Keywords used to land on specific page?:

Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.

In Google Analytics, you can find the keywords that users use to land on a specific page by navigating to Behavior > Site Content > Landing Pages. Then, select the specific page you're interested in and click on it. Next, click on the "Secondary Dimension" dropdown menu and choose "Traffic Sources" > "Keyword." This will show you the keywords that users used in search engines to land on that page.

Regarding the uncommon word in your page title, it's important to consider both its relevance to your content and its search volume. If the word is highly relevant to your content and your target audience, it might be worth keeping it to attract the right visitors, even if it has lower search volume. However, if there are alternative words with higher search volume that are equally relevant, you could consider optimizing your page title with those keywords to potentially attract more traffic.

@RaoulWB Yes you can check these data in Google search console where you can find the keywords and landing page.

@RaoulWB said in Keywords used to land on specific page?:

Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.

In Google Analytics, you can find this information under the "Acquisition" tab, then navigate to "Search Console" and click on "Queries." There, you'll see the keywords used to land on your page. As for your uncommon word, it's worth considering the context and audience relevance rather than solely focusing on search volume. If it aligns with your content and goals, winning the battle on the rare word might lead to more targeted traffic and engagement.

What our company did was we created separate pages for every product that we sell.

This way, we can have separate titles, meta titles, meta descriptions, alt-text and content marketing, and also internal links.

We done this for a company that sells garden offices, and it allowed to us improve the SEO for that business.

I was wondering about something similar. In the end I went for the more popular term as my main keyword and kept the other, less used one as my secondary term on the same page.

I found that if Google doesn't have enough data  on a keyword, unless it's  a very niche and profitable one, I find it's better to use it as a secondary phrase.