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james who would you recommend as authority? I would love to learn some tricks of the SEO trade

I understand that ads don't count. What other ways are there?

Thanks all, I'm glad 75% of you agree with my method. Thanks for the input!

This brought up another question. should the review page (which now has a canonical to the item page) be Index,follow?

To create a better customer experience, rather then remove discontinued product from a site, we remove many links from the page, and remove it from the navigation of the site, but we keep the url and show that the product can no longer be purchased. This keeps the links, keeps the content, and gives customers the opportunity to find other products we have. But I often wonder if we should allow this items to just 404 and be done with them. Here is an example. http://www.americanmusical.com/Item--i-dyn-bm5a-list. Any advice?

Wow. That makes a lot of sense! I kept thinking I wanted the rating page to be important, but you make my error so obvious! Thank you!!

This brought up another question. should the review page (which now has a canonical to the item page) be Index,follow?

My item review pages are showing up with Duplicate Content errors in MOZ. Here are two examples

http://www.americanmusical.com/ItemReview--i-HAM-SK1-LIST

http://www.americanmusical.com/ItemReview--i-MAC-203680902-LIST

is the problem that the pages contain the same code and questions with very little customer created info?

thanks again!

I'm looking at the id= reference. I have:

<meta id="ctl00_robots" name="ROBOTS" content="robots" /><meta id="ctl00_googlebot" name="GOOGLEBOT" content="googlebot" />

What would you change that to?

Thank you, I appreciate the time you spend to understand and answer my question!

I understand that ads don't count. What other ways are there?

Thanks all, I'm glad 75% of you agree with my method. Thanks for the input!